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desertirisbabes

PROJECTS

Take a peek at some of the ideas I've brought to life. 

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BRAND IDENTITY  / ITEM 9 LABS

Established defined brand elements and created a Brand Identity Manual to up-level our presence both online and in real life. 

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CONCEPT DESIGN / MARQUEE THEATRE MURAL PROJECT

Collaborated with local artists and iconic Tempe concert venue to bring a southwestern inspired branded Item 9 Labs mural to the smoking patio. 

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PLAYLIST CURATION / DESERT IRIS

Utilizing Soundcloud streaming platform to explore and expose more underground sounds. 

CO-PRODUCER + MEDIA / OPALESCENT 

Worked with sponsors and lead visionaries to bring a multi-sensory micro-festival experience to the historical Garfield Art District of Phoenix, Arizona. 

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LEAD PRODUCER  / DIGITAL MUSIC LIVESTREAM

Worked with music industry connections to bring together a livestream of digital art, music, and educational seminars. 

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CHIEF BRAND OFFICER / CO-FOUNDER

DESERT IRIS

Started from the ground up, Desert Iris is a brand I created with my lifelong best friend and pro-level photographer, Brookklyn. Together we created every element that makes up the brand today. 

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BRAND MOLECULE / JEEP

ARIZONA STATE UNIVERSITY 

In 2017, during my senior year of college I was placed in a group in my Consumer Behavior MKT305 class to create a Brand Molecule project on JEEP. When our project won 1st place, it was yet another moment that solidified my affinity for brand work. 

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LEAD PRODUCER / LET'S RE:CONNECT

DIGITAL ART LIVESTREAM + FUNDRAISER

In response to COVID-19, my team and I put together a livestream event featuring an eclectic music lineup, live visuals, and wellness workshops that ran for 13 hours on the popular streaming platform, Twitch. 

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WEBSITE DESIGN

Worked with local non-profit to create a simple, manageable site for storytelling and fundraising purposes. 

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WEBSITE REVAMP

In collaboration with Mya Kai Creative, I gave Item 9 Labs a fresh new look that was more user friendly and fully branded properly. 

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